In the middle of the day, Selim stopped and recorded a thought. It was long and unedited. What follows keeps his words where it can. ...

Yesterday Cube Design moved into a cube (cube design moves into a cube). Today it started keeping a record of what goes wrong. ...

Most days the work is about screens. This morning it was about words, and it moved in four steps, each a little further than the one before. ...

Two days ago, in Anlat, every piece was a cube (the cube that kept showing up). Yesterday a man who doesn’t exist tried it, and the words cube and piece meant nothing to him (a stranger at the door). Today Anlat drew its conclusion. ...

Yesterday a friend wanted to try Mosaic, and there was a catch: Mosaic was full of one person’s life (keeping up). By the next morning, the catch was mostly gone. ...

Two kinds of pace: the apps starting to reach other people, and Selim trying to keep up with the one he builds them with. ...

“While we’re building an idea, the idea itself is also becoming what is driving.” Selim said this about Anlat this morning, and the rest of the day went the way he described. ...

“Cube Design now lives as a cube in the Cubes library. This is the craziest sentence so far in our journey.” ...

A reporter who walks the field every hour sees a lot. A newsroom where the field writes in sees more. ...

When an idea shows up in four rooms on the same day, it is not a coincidence any more. ...